← Back to portfolio
Industry
Beauty E-commerce Store
Retail / Beauty
Key metrics
+38%
Lead growth
+26%
Conversion uplift
-21%
Bounce reduction
Project overview
An online store structure focused on product discovery, easy navigation, and reducing checkout hesitation.
What was delivered
- Category architecture
- Product page UX
- Checkout friction reduction
- Cross-device optimization
Business impact
- Improved purchase intent signals
- Higher cart progression consistency
- Better product page interaction depth