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Industry
Beauty Salon Booking Website
Beauty Services
Key metrics
+26%
Lead growth
+20%
Conversion uplift
-13%
Bounce reduction
Project overview
A service website with appointment-first UX to reduce friction and simplify booking intent capture.
What was delivered
- Service listing UX
- Booking CTA strategy
- Contact and location clarity
- Mobile conversion optimization
Business impact
- Smoother booking initiation
- Reduced confusion in service selection
- More direct contact actions